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Finding the right online broker isn’t just about low fees. It’s about having the right tools, research, and features to match your trading style. Whether you’re a beginner looking for a simple platform or an experienced trader in need of advanced analytics, the right broker can make a big difference in your success.
With so many options available, it’s important to consider what matters most to you. Are you looking for commission-free trades? A platform with top-tier research tools? A broker that offers fractional shares or crypto trading?
This guide breaks down the best online brokers for stock trading, highlighting key features, costs, and who they’re best suited for.
9 Best Online Brokers
Check out our list of 2025‘s best stock trading platforms. You’ll find all the details you need in this accessible guide so you can get right to the good part: starting your trades.
Robinhood is a commission-free trading platform designed for beginners and casual investors. Its simple interface and no-cost trades make it a popular choice, but its limited research tools and customer support may not appeal to more advanced traders.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade, but a $5/month Robinhood Gold subscription is required for advanced features
Cryptocurrency: Commission-free, but spreads apply
Mutual Funds: Not available
Trading Platform
Robinhood’s app and web platform are built for ease of use. The interface is clean, making it easy to buy and sell stocks, ETFs, and crypto with just a few taps. However, customization options are minimal, and the platform lacks advanced charting tools.
Research Tools
Robinhood provides basic stock and market data, but in-depth research is limited. Robinhood Gold members gain access to Morningstar reports and Level II market data, but these features are still less comprehensive than what other online brokers offer.
Customer Support
Robinhood has improved its customer service, now offering live phone support through the app. However, response times can vary, and it still lacks the dedicated advisor support that full-service brokers provide.
Who It’s Best For
Robinhood is best for beginner investors who want a commission-free platform with an easy-to-use interface. It’s not ideal for active traders or those who rely on in-depth market research.
Webull is a commission-free brokerage that caters to active traders with its feature-rich platform and advanced charting tools.
While it lacks in-depth research and mutual fund access, it’s a strong choice for traders who prioritize technical analysis and low costs.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade + $0.00 per contract
Cryptocurrency: Commission-free (spreads apply)
Mutual Funds: Not available
Trading Platform
Webull’s platform is designed for active traders, offering real-time market data, customizable charts, and technical indicators.
It supports extended-hours trading and includes a mobile app with full trading functionality. However, it lacks access to mutual funds and other long-term investment products.
Research Tools
Webull provides fundamental data, analyst ratings, and technical indicators, but it doesn’t offer the deep research reports found at full-service online brokerages.
Its paper trading feature is useful for beginners looking to practice without risking real money.
Customer Support
Webull offers customer service through in-app chat and email, but phone support is limited. Users comfortable with self-service tools will find it easier to navigate.
Who It’s Best For
Webull is best for active traders who want a commission-free platform with advanced charting and technical analysis tools. It’s not ideal for long-term investors or those who need extensive research and customer support.
Charles Schwab is a full-service brokerage that caters to both beginners and experienced traders. With no commission on stock and ETF trades, a robust trading platform, and extensive research tools, it’s a solid choice for long-term investors and active traders alike.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade + $0.65 per contract
Mutual Funds: Over 4,000 no-transaction-fee (NTF) mutual funds; others may have fees
Futures: $2.25 per contract
Trading Platform
Schwab offers two platforms: Schwab.com for basic trading and StreetSmart Edge for advanced traders. StreetSmart Edge provides customizable layouts, real-time streaming data, and powerful research tools.
The mobile app is also feature-rich, with full trading capabilities and portfolio management tools.
Research Tools
Schwab provides in-depth market research from multiple sources, including Morningstar, Market Edge, and its proprietary equity ratings.
Investors can access fundamental analysis, earnings reports, and stock screeners to make informed decisions.
Customer Support
Customer service is available 24/7 via phone, live chat, and email. Schwab also has physical branches for in-person assistance, which is rare among online brokers.
Who It’s Best For
Charles Schwab is ideal for both long-term investors and active traders who want a balance of low costs, strong research tools, and a full-service experience.
Public is a commission-free brokerage designed for social investing, allowing users to follow other investors and engage in community discussions. It offers a simple trading experience but lacks advanced tools for active traders.
Fees
Stocks & ETFs: $0 per trade
Options: Not available
Cryptocurrency: Available with no commission (spreads apply)
Mutual Funds: Not available
Trading Platform
Public’s mobile-first platform is intuitive and beginner-friendly. It focuses on social features, allowing users to see what others are investing in and participate in discussions. While it offers fractional shares, it lacks advanced trading tools and customizability.
Research Tools
Public provides basic company insights, analyst ratings, and community-driven commentary, but it doesn’t offer in-depth fundamental or technical analysis. It’s best for investors who prefer a simplified approach over deep research.
Customer Support
Public offers customer support through in-app chat and email. While response times are generally good, there is no phone support for immediate assistance.
Who It’s Best For
Public is ideal for beginner and casual investors who want a simple, social investing experience. It’s not suited for active traders or those who need advanced research tools and order types.
Interactive Brokers (IBKR) is a powerful brokerage designed for experienced traders and professionals. It offers access to global markets, advanced trading tools, and some of the lowest fees in the industry. However, its platform can be overwhelming for beginners.
Fees
Stocks & ETFs: $0 per trade on IBKR Lite; $0.005 per share on IBKR Pro
Options: $0.65 per contract (volume discounts available)
Mutual Funds: Thousands of no-transaction-fee (NTF) mutual funds; others may have fees
Futures: $0.85 per contract
Trading Platform
Interactive Brokers offers Trader Workstation (TWS), one of the most advanced trading platforms available.
It includes customizable dashboards, real-time market data, risk management tools, and algorithmic trading capabilities. The IBKR mobile app provides similar functionality for traders on the go.
Research Tools
IBKR provides extensive research, including fundamental and technical analysis, market screeners, and real-time news from multiple sources. Advanced traders can access tools like IBKR’s Risk Navigator and Portfolio Analyst.
Customer Support
Interactive Brokers offers customer support via phone, chat, and email, but response times can vary. The platform is best suited for self-sufficient traders who don’t need frequent assistance.
Who It’s Best For
Interactive Brokers is ideal for advanced traders, professionals, and those who trade frequently across global markets. It’s not the best choice for beginners due to its complex platform and learning curve.
Fidelity is a top brokerage known for its strong research tools, low costs, and investor-friendly features. It’s a great choice for both beginner and advanced traders, offering commission-free trades and a powerful trading platform.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade + $0.65 per contract
Mutual Funds: Over 3,700 no-transaction-fee (NTF) mutual funds
Forex: Available but pricing varies
Trading Platform
Fidelity’s Active Trader Pro is a fully customizable platform designed for frequent traders. It includes real-time streaming data, advanced charting, and trade automation tools.
The web-based platform and mobile app also provide a smooth trading experience with strong order execution.
Research Tools
Fidelity offers some of the best research in the industry, pulling from over 20 third-party sources, including Recognia, Ned Davis, and Market Edge. The Equity Summary Score aggregates multiple research ratings into a single score, helping investors quickly assess stocks.
Customer Support
Fidelity provides 24/7 phone and live chat support, plus access to financial advisors at its nationwide branch locations.
Who It’s Best For
Fidelity is a great choice for investors who want strong research tools, no-commission trading, and a high-quality trading platform. It’s well-suited for both long-term investors and active traders.
Merrill Edge, a subsidiary of Bank of America, offers seamless integration with Bank of America accounts, strong research tools, and a solid trading platform.
It’s a good choice for both beginner and intermediate investors, especially those who already bank with Bank of America.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade + $0.65 per contract
Mutual Funds: Over 2,000 no-transaction-fee (NTF) mutual funds
Forex & Futures: Not available
Trading Platform
Merrill Edge provides two platforms: Merrill Edge MarketPro, designed for active traders, and a standard web-based platform for casual investors.
MarketPro includes real-time streaming data, customizable charts, and technical analysis tools. The mobile app also offers a strong user experience, with trading and account management features.
Research Tools
Merrill Edge offers in-depth research from Bank of America Global Research, Morningstar, and CFRA. Investors can access stock screeners, market insights, and portfolio analysis tools.
Stock Story is a unique feature that breaks down stock performance into easy-to-understand visuals.
Customer Support
Merrill Edge provides 24/7 phone support and online chat. Customers who qualify for Preferred Rewards (with a combined balance of $20,000+ in Bank of America and Merrill accounts) get priority customer service and other benefits.
Who It’s Best For
Merrill Edge is a great fit for Bank of America customers who want seamless account integration, commission-free trading, and access to high-quality research. It’s best for long-term investors and those who prefer a full-service brokerage experience.
E*TRADE is a well-rounded online brokerage that caters to both beginners and active traders. With a user-friendly platform, commission-free trading, and advanced tools for more experienced investors, it’s a strong choice for various trading styles.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade + $0.65 per contract ($0.50 per contract for active traders)
Mutual Funds: Over 4,400 no-transaction-fee (NTF) mutual funds
Futures: $1.50 per contract
Trading Platform
E*TRADE offers two platforms: Power E*TRADE Web for beginners and Power E*TRADE for active traders.
Power E*TRADE includes real-time data, advanced charting, and customizable trading tools. The mobile app supports full trading functionality, including options trading and market tracking.
Research Tools
E*TRADE provides research from multiple sources, including Morningstar, Thomson Reuters, and MarketEdge. Investors can use stock screeners, real-time market updates, and technical analysis tools to refine their strategies.
Customer Support
E*TRADE offers 24/7 customer support through phone and online chat. Investors can also visit physical branches for in-person assistance.
Who It’s Best For
E*TRADE is ideal for both beginner and advanced traders looking for a flexible platform with strong research tools and commission-free trading. It’s especially good for options and futures traders who want competitive pricing.
Ally Invest is a low-cost online brokerage known for its easy-to-use platform, commission-free trading, and strong customer service. It’s a great option for both beginners and active traders, offering self-directed trading and automated investing.
Fees
Stocks & ETFs: $0 per trade
Options: $0 per trade + $0.50 per contract
Mutual Funds: No-transaction-fee (NTF) mutual funds available; others may have fees
Forex: Available with variable spreads
Trading Platform
Ally Invest offers a web-based trading platform that is simple and user-friendly. While it lacks some advanced features found on other platforms, it provides essential charting tools, real-time data, and a customizable dashboard.
The mobile app allows users to manage trades, monitor portfolios, and access market data on the go.
Research Tools
Ally Invest provides numerous research tools, including stock screeners, market analysis, and a pricing calculator for options traders.
While it doesn’t have the in-depth research of some competitors, it offers basic insights for traders who prefer a straightforward experience.
Customer Support
Ally Invest is known for its strong customer service, offering 24/7 support via phone, live chat, and email.
Who It’s Best For
Ally Invest is ideal for cost-conscious investors who want commission-free trading and a straightforward platform. It’s a great fit for beginner and intermediate traders, but may not have enough advanced features for highly active or professional traders.
How to Choose the Right Online Broker
Choosing the right online broker comes down to what you need as an investor. Some platforms focus on low costs, while others offer advanced tools for active traders. Before opening an account, consider these key factors to find the best fit.
Fees and Commissions
Most online brokers now offer commission-free trading on stocks and exchange-traded funds (ETFs), but that doesn’t mean trading is completely free. Options contracts, mutual funds, and margin accounts often come with additional costs. If you plan to trade frequently, look for an online stock broker with low options contract fees and competitive margin rates.
Some online brokers also charge account maintenance fees or inactivity fees. If you’re a casual investor, make sure you won’t be penalized for holding investments without making frequent trades.
Trading Platform and Tools
A good trading platform should match your level of experience. If you’re just starting out, a simple and easy-to-use platform like Robinhood or Public might be a good fit. If you need advanced charting tools and market data, platforms like Interactive Brokers or E*TRADE offer more sophisticated features.
Customizability is another factor to consider. Some platforms allow you to adjust layouts, set up alerts, and create automated trading strategies, while others have a one-size-fits-all approach.
Investment Options
Not all online brokers offer the same selection of investments. While most provide access to stocks and ETFs, some also include:
Options and futures trading
Cryptocurrency trading
Mutual funds and bonds
Forex trading
If you want to build a diversified portfolio, choose a broker that provides you with access to a broad range of investments. On the other hand, if you only plan to trade stocks and ETFs, you may prefer a broker that focuses on those markets.
Research and Data
Strong research tools can make a big difference when making investment decisions. Some online brokers provide free stock analysis, market reports, and third-party research from sources like Morningstar and MarketEdge. Others keep research tools behind a paywall or offer only basic market data.
If you rely on technical analysis, look for a broker that offers real-time charting, indicators, and screening tools. If you prefer fundamental research, choose a platform that provides earnings reports, analyst ratings, and company financials.
Customer Support
Reliable customer support is important, especially if you’re new to investing. Some online brokerages offer 24/7 phone support and live chat, while others only provide email assistance. If you prefer speaking with a real person, check whether the broker offers phone support or in-person assistance at branch locations.
Response times also vary between online brokers. Some have quick support through in-app chat, while others may take longer to respond to emails or support tickets.
Mobile Trading Experience
A strong mobile app is essential if you want to trade on the go. Some online brokers offer full-featured mobile platforms with real-time data, order execution, and advanced charting. Others may only provide basic account management tools.
If mobile trading is a priority, check app reviews for performance, reliability, and ease of use. A well-designed app can make it easier to track your portfolio and execute trades from anywhere.
Final Thoughts
The right online broker depends on your trading style, investment goals, and the features that matter most to you. If keeping costs low is your top priority, commission-free platforms like Robinhood or Webull may be a good fit. If you need advanced research tools and in-depth market analysis, online brokerages like Fidelity and Charles Schwab offer more comprehensive resources.
Before opening an online brokerage account, take the time to compare platforms, test out their features, and review their fee structures. Whether you’re a beginner or an experienced trader, choosing a broker that aligns with your needs will make managing your investments easier and more efficient.
Frequently Asked Questions
How do online brokers make money if they offer commission-free trading?
Even though many online brokers have eliminated trading commissions, they still generate revenue in other ways. The most common sources include:
Payment for order flow (PFOF): Online brokerages send your trade orders to market makers, who execute the trade and share a small portion of the profits with the broker.
Margin interest: If you borrow money to trade (margin trading), brokerage firms charge interest on the borrowed funds.
Account fees: Some online brokers charge fees for certain services, such as wire transfers, account maintenance, or paper statements.
Premium subscriptions: Some platforms offer upgraded research tools, advanced data, or other premium features for a monthly fee.
Can I have accounts with multiple online brokers?
Yes, you can open accounts with multiple brokers. Some traders do this to take advantage of different platforms’ strengths—such as low-cost trading on one platform and advanced research tools on another. However, managing multiple accounts can be more complicated, so it’s important to keep track of balances, trades, and tax reporting requirements.
Do online brokers offer retirement accounts like IRAs?
Most major online brokerages offer tax-advantaged accounts like Traditional IRAs, Roth IRAs, and SEP IRAs. If you’re planning for retirement, look for a broker that offers these options along with tools to help you manage long-term investments. Some brokers even provide robo-advisory services for automated retirement planning.
Are fractional shares available with all online brokers?
No, not all online brokerages offer fractional shares. Fractional shares allow investors to buy a portion of a stock rather than a full share, which is helpful for expensive stocks like Amazon or Tesla. Brokers that support fractional shares include Fidelity, Robinhood, Schwab, and Public.
How long does it take to withdraw money from an online brokerage account?
Withdrawal times vary by broker and payment method. ACH transfers to a bank account usually take 1-3 business days, while wire transfers can be processed the same day. Some online brokerages offer instant withdrawals for a fee. If you need quick access to funds, check a broker’s withdrawal policies before opening an account.
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